Description

TUESDAY 

You can’t have successful leasing without effective marketing initiatives. Leasing challenges often put the marketing team in the hot seat. Understand how marketing and operations communicate with each other to optimize performance and overcome leasing trials. Learn about the latest marketing tools available, lead time for marketing initiatives to yield results, top lead generators, the future of AI, and more.

• Ashley Fitzgerald, The Carlyle Group, Principal – MODERATOR 
• DJ Hobek, Greystar, Senior Director Marketing Operations and National Client Marketing 
• Starla Middlebrooks, Greystar, Senior Director Digital Marketing